Cindy created the name CYNDOSURA from the word Cynosure - (noun) 1. something that strongly attracts attention by its brilliance. 2. something serving for guidance or direction. 3. the constellation of the Little Bear 4. the polestar.
With an M.B.A. in Marketing and a bachelor's degree in Journalism, Cynthia Orlandi, APR, ABC, offers the assurance of working with a professional communicator. Her experience includes work with Fortune 500, Inc. 500, start-up companies, small businesses and non-profit organizations. Cindy is a contributing writer for Corp! magazine.
“Cindy Orlandi has been working with Velcura Therapeutics, Inc. since its inception in 2002.She is dedicated to our mission of fighting bone disease and has taken care to understand
our technology and help our business grow.She was instrumental in Velcura being named one of the top emerging Technology companies in the Midwest.Cindy is always proactive and very responsive to our needs; she is virtually a member of our team.”
"Cindy is dedicated to applying herself to get results. This extends to always going the extra mile, and being keen on finding opportunities to help a client achieve goals. You can trust Cindy to be fast on response with great people skills."
"Essential to the success of the American Red Cross is the participation of talented professionals like Cindy Orlandi. Through her creative writing, Cindy tells the Red Cross story of touching one in three Washtenaw County residents with our life-saving programs and training."
"Cindy was instrumental in designing a state-wide strategic plan with promotional materials that help push through Red Cross lifesaving bills pending in Lansing and for the last few years has been on 24/7 standby to provide media relations for large-scale disasters."
Cindy assisted Holcim (US) Inc. on numerous internal communications needs during 2003. Among the many services performed, most notable was re-establishing the company’s corporate-wide newsletter, Holcim Ink. Serving as chief writer and editor of the publication, Cindy blended management messages with product and company information. In addition, she was attentive to human interest stories and worked well with numerous contributors to ensure a balance of coverage among our many regions and functional areas. Her writing and editing skills were professional, and she always offered creative ideas and input to keep the content fresh. In short, Holcim (US) Inc. was clearly a beneficiary of her skills.
Tom Chizmadia, Vice President, Communications and Public Affairs